Saudade

Paulo is a regular guy. He wakes up early to go to work and gets home late. On the weekends, he watches soccer on TV, prepares great barbecue and takes his car to the carwash.

Parents, wife, children, friends, health… Paulo knows that these are the most important parts of his life, but he usually takes his health for granted.

Movember is the month of men’s health. Since neither you nor Paulo want to be part of statistics, the only way out is by preventing yourself. After all, when there’s no health, absence is what is left.

Ale Buika - Creative direction
Ricardo Freiesleben, Bruno Alencar, Eduardo Prado, Bernardo Igreja - Copywriting
Cauê Cremonini, Victor Vega, Rogerio Cunha, Clayton Hayashi - Art Direction
Rodrigo Leal, Rogerio Cunha, Marcela Reis - Motion design
Rodrigo Leal - Videomaker
Music by Victor Guardiano