Sodium Chloride

The “extra pinch of salt”, “table salt” and other names. It is dangerous and it is everywhere. It is consumed by everyone, but almost no one knows about its serious effects on hypertension—or high blood pressure, as it is popularly known. Daily wrong choices stimulate blood pressure, which tends to stay equal to or above 140/90 mmHg.

The worst part is that this work overload of the heart happens silently and may trigger cardiovascular problems, which are responsible for about 300 thousand deaths in Brazil, per year.

STOP, BREATHE AND RETHINK ABOUT YOUR HEALTH. OR IT IS THE HYPERTENSION THAT WILL STOP YOU.

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Ale Buika - Creative direction
Ricardo Freiesleben, Bruno Alencar, Eduardo Prado, Bernardo Igreja - Copywriting
Cauê Cremonini, Victor Vega, Rogerio Cunha, Clayton Hayashi - Art Direction
Rogerio Cunha, Marcela Reis - Motion design
Rodrigo Leal - Videomaker